{"id":947,"date":"2023-03-08T14:51:51","date_gmt":"2023-03-08T14:51:51","guid":{"rendered":"http:\/\/urbanfu.com\/ux\/?page_id=947"},"modified":"2023-05-03T10:39:14","modified_gmt":"2023-05-03T10:39:14","slug":"reduce-subscription-churn-through-improved-ux","status":"publish","type":"page","link":"http:\/\/urbanfu.com\/ux\/reduce-subscription-churn-through-improved-ux\/","title":{"rendered":"Reduce Subscription Churn Through Improved UX"},"content":{"rendered":"[vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#ffffff&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;4%&#8221; bottom_padding=&#8221;0&#8243; constrain_group_2=&#8221;yes&#8221; top_padding_tablet=&#8221;10%&#8221; constrain_group_3=&#8221;yes&#8221; bottom_padding_tablet=&#8221;10%&#8221; 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overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; centered_text=&#8221;true&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; advanced_gradient_angle=&#8221;0&#8243; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;small_desktop&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; gradient_type=&#8221;default&#8221; column_link=&#8221;#work&#8221;][divider line_type=&#8221;Vertical Line&#8221; divider_color=&#8221;black&#8221; custom_height=&#8221;60&#8243; custom_height_tablet=&#8221;60&#8243; custom_height_phone=&#8221;50&#8243;][vc_column_text]\n<h5 style=\"text-align: center;\"><span style=\"color: #000000;\">Overview<\/span><\/h5>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#ffffff&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;4%&#8221; bottom_padding=&#8221;8%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; id=&#8221;steps&#8221; row_name=&#8221;Sign Up Steps&#8221; advanced_gradient_angle=&#8221;0&#8243; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;padding-2-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;right&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; advanced_gradient_angle=&#8221;0&#8243; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; offset=&#8221;vc_col-xs-12&#8243; gradient_type=&#8221;default&#8221;][vc_custom_heading text=&#8221;Problem Statement&#8221; font_container=&#8221;tag:h5|text_align:left|color:%23bfbfbf&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1682074667021{margin-bottom: 10px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1682075067690{margin-top: 20px !important;margin-bottom: 20px !important;}&#8221;]\n<h1 class=\"margin-bottom margin-xlarge\">70% of our customers are new &#8230; how is this a problem? \ud83e\udd15<\/h1>\n<h2><\/h2>\n[\/vc_column_text][vc_row_inner column_margin=&#8221;30px&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; top_padding=&#8221;40&#8243; bottom_padding=&#8221;20&#8243; top_padding_tablet=&#8221;40&#8243; bottom_padding_tablet=&#8221;0&#8243; 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border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; gradient_type=&#8221;default&#8221;][image_with_animation image_url=&#8221;1869&#8243; image_size=&#8221;thumbnail&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;Fade In&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; img_link_target=&#8221;_blank&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;none&#8221; max_width_mobile=&#8221;default&#8221; img_link=&#8221;https:\/\/www.incontinencechoice.co.uk\/&#8221;][\/vc_column_inner][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; 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max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221;][\/vc_column_inner][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/3&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_custom_heading text=&#8221;What?&#8221; font_container=&#8221;tag:h5|text_align:left|color:%23bfbfbf&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1678698960583{margin-bottom: 10px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1678698953421{margin-top: 30px !important;margin-bottom: 30px !important;}&#8221;]\n<h4 class=\"margin-bottom margin-xlarge\"><strong>This project is all about &#8211; \ud83d\udea8 <span style=\"color: #ff0000;\">Reduce Subscription Churn<\/span> &#8211; so we can keep our customers happy and subscribed for longer. <\/strong><\/h4>\n[\/vc_column_text][vc_custom_heading text=&#8221;How?&#8221; font_container=&#8221;tag:h5|text_align:left|color:%23bfbfbf&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1678698971016{margin-bottom: 10px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1681991152101{margin-top: 30px !important;margin-bottom: 30px !important;}&#8221;]\n<h4 class=\"margin-bottom margin-xlarge\">To get there, we&#8217;re going to dive deep into potential problems, come up with <a style=\"text-decoration: underline;\" href=\"http:\/\/urbanfu.com\/ux\/reduce-subscription-churn-through-improved-ux\/#hypotheses\">hypotheses<\/a>, prioritize potential solutions, and gather insights \ud83e\udd14 through a <a style=\"text-decoration: underline;\" href=\"http:\/\/urbanfu.com\/ux\/reduce-subscription-churn-through-improved-ux\/#ux-audit\"> heuristic review<\/a>, moderated user testing on our target audience \ud83d\udc74\ud83d\udc75 and analyze customer support feedback.<\/h4>\n[\/vc_column_text][vc_custom_heading text=&#8221;Why?&#8221; font_container=&#8221;tag:h5|text_align:left|color:%23bfbfbf&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1678699008399{margin-bottom: 10px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1681991165984{margin-top: 30px !important;margin-bottom: 30px !important;}&#8221;]\n<h4 class=\"margin-bottom margin-xlarge\">With this approach, we hope to identify the root causes of high subscription churn and <a style=\"text-decoration: underline;\" href=\"http:\/\/urbanfu.com\/ux\/reduce-subscription-churn-through-improved-ux\/#ideating\">ideate<\/a> the best solutions to keep our customers loyal so we can avoid detractors on our subscription feature.<\/h4>\n[\/vc_column_text][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_custom_heading text=&#8221;My role&#8221; font_container=&#8221;tag:h5|text_align:left|color:%23bfbfbf&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1678356862030{margin-bottom: 10px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1678357297020{margin-top: 30px !important;margin-bottom: 30px !important;}&#8221;]\n<h4><span style=\"color: #808080;\">I\u2019ve helped within the Product team on the entire design thinking process, research, user testing (as an assistant) and revamp of the overall experience.<\/span><\/h4>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;6\/12&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_custom_heading text=&#8221;The team&#8221; font_container=&#8221;tag:h5|text_align:left|color:%23bfbfbf&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1646667732613{margin-bottom: 10px !important;}&#8221;]<div class=\"nectar-fancy-ul\" data-list-icon=\"none\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<ul>\n<li>1 \u00d7 Product Director<\/li>\n<li>1 \u00d7 Head of UX<\/li>\n<li><strong>1 \u00d7 UI\/UX Designer (I&#8217;m here) \ud83d\udc4b<\/strong><\/li>\n<li>3 x E-Commerce Solution Specialist<\/li>\n<li>1 x Project Manager<\/li>\n<li>2 \u00d7 Client Stakeholders<\/li>\n<\/ul>\n <\/div>[\/vc_column_inner][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;3\/12&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_custom_heading text=&#8221;Duration&#8221; font_container=&#8221;tag:h5|text_align:left|color:%23bfbfbf&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1646740583297{margin-bottom: 10px !important;}&#8221;]<div class=\"nectar-fancy-ul\" data-list-icon=\"none\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<ul>\n<li>6 Weeks<\/li>\n<\/ul>\n <\/div>[\/vc_column_inner][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;3\/12&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_custom_heading text=&#8221;Type&#8221; font_container=&#8221;tag:h5|text_align:left|color:%23bfbfbf&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1646740615660{margin-bottom: 10px !important;}&#8221;]<div class=\"nectar-fancy-ul\" data-list-icon=\"none\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<ul>\n<li>Co-Design<\/li>\n<\/ul>\n <\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#0754f9&#8243; scene_position=&#8221;center&#8221; top_padding=&#8221;8%&#8221; constrain_group_1=&#8221;yes&#8221; bottom_padding=&#8221;8%&#8221; text_color=&#8221;light&#8221; text_align=&#8221;center&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; id=&#8221;hypotheses&#8221; row_name=&#8221;Sign Up Steps&#8221; advanced_gradient_angle=&#8221;0&#8243; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;padding-2-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;top-bottom&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; offset=&#8221;vc_col-xs-12&#8243;][nectar_highlighted_text color_type=&#8221;regular&#8221; highlight_color=&#8221;rgba(52,82,255,0.43)&#8221; style=&#8221;half_text&#8221;]\n<h1 style=\"text-align: center;\">Insights &amp; Hypotheses<\/h1>\n[\/nectar_highlighted_text][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#ffffff&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;4%&#8221; constrain_group_1=&#8221;yes&#8221; bottom_padding=&#8221;4%&#8221; constrain_group_2=&#8221;yes&#8221; top_padding_tablet=&#8221;10%&#8221; constrain_group_3=&#8221;yes&#8221; bottom_padding_tablet=&#8221;10%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; advanced_gradient_angle=&#8221;0&#8243; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; sticky_content=&#8221;true&#8221; sticky_content_functionality=&#8221;css&#8221; sticky_content_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; advanced_gradient_angle=&#8221;0&#8243; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; enable_animation=&#8221;true&#8221; animation=&#8221;fade-in-from-bottom&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; gradient_type=&#8221;default&#8221;][vc_row_inner column_margin=&#8221;30px&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bottom_padding=&#8221;20&#8243; top_padding_tablet=&#8221;40&#8243; bottom_padding_tablet=&#8221;0&#8243; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; centered_text=&#8221;true&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; advanced_gradient_angle=&#8221;0&#8243; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;small_desktop&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; gradient_type=&#8221;default&#8221; column_link=&#8221;#work&#8221;][divider line_type=&#8221;Vertical Line&#8221; divider_color=&#8221;black&#8221; custom_height=&#8221;60&#8243; custom_height_tablet=&#8221;60&#8243; custom_height_phone=&#8221;50&#8243;][vc_column_text]\n<h5 style=\"text-align: center;\"><span style=\"color: #000000;\">Looking into the data<\/span><\/h5>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;60px&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#ffffff&#8221; scene_position=&#8221;center&#8221; bottom_padding=&#8221;8%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; id=&#8221;steps&#8221; row_name=&#8221;Sign Up Steps&#8221; advanced_gradient_angle=&#8221;0&#8243; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;top-bottom&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; advanced_gradient_angle=&#8221;0&#8243; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; offset=&#8221;vc_col-xs-12&#8243; gradient_type=&#8221;default&#8221;][vc_custom_heading text=&#8221;Data Insight&#8221; font_container=&#8221;tag:h5|text_align:left|color:%23bfbfbf&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1678380534298{margin-bottom: 10px !important;}&#8221;][nectar_text_inline_images media_type=&#8221;images&#8221; image_size=&#8221;nectar_small_square&#8221; image_effect=&#8221;circle_fade_in&#8221; image_loading=&#8221;default&#8221; line_reveal_by_space_text_effect=&#8221;&#8221; content_alignment=&#8221;&#8221; font_style=&#8221;h1&#8243; font_size=&#8221;3vw&#8221; font_line_height=&#8221;1.4&#8243; font_size_desktop=&#8221;3vw&#8221; font_size_tablet=&#8221;4vw&#8221; max_width=&#8221;&#8221; font_size_phone=&#8221;5vw&#8221;]\n<h2>Of the <span style=\"color: #ff0000;\">~40% of customers cancelling<\/span> subscriptions, 25% are doing it because subscriptions are hard to use.<\/h2>\n[\/nectar_text_inline_images][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_custom_heading text=&#8221;Hypothesis&#8221; font_container=&#8221;tag:h5|text_align:left|color:%23bfbfbf&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1678373695797{margin-bottom: 10px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1678394609021{margin-top: 30px !important;margin-bottom: 30px !important;}&#8221;]\n<h4><strong>If we make subscriptions free of stress and frustrations \ud83d\ude2b\ud83d\ude21 we can decrease a forecast 40% subscription churn rate to 30%?<\/strong><\/h4>\n[\/vc_column_text][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; top_padding=&#8221;2%&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_custom_heading text=&#8221;Common Customer Complains&#8221; font_container=&#8221;tag:h5|text_align:left|color:%23bfbfbf&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1678367705556{margin-bottom: 10px !important;}&#8221;][image_with_animation image_url=&#8221;1180&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;Fade In&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; top_padding=&#8221;2%&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_custom_heading text=&#8221;Key Demographics&#8221; font_container=&#8221;tag:h5|text_align:left|color:%23bfbfbf&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1681317812878{margin-bottom: 10px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1678482819048{margin-top: 30px !important;margin-bottom: 30px !important;}&#8221;]\n<h4><span style=\"color: #808080;\">50% of women past 65 is incontinent, and about 25% of men.<\/span><\/h4>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_content&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; constrain_group_9=&#8221;yes&#8221; constrain_group_10=&#8221;yes&#8221; text_color=&#8221;light&#8221; text_align=&#8221;center&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; 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row_position=&#8221;absolute&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; top_position_desktop=&#8221;50%&#8221; left_position_desktop=&#8221;50%&#8221; zindex=&#8221;100&#8243; overflow=&#8221;visible&#8221; pointer_events=&#8221;none&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;0px&#8221; centered_text=&#8221;true&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; advanced_gradient_angle=&#8221;0&#8243; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; gradient_type=&#8221;default&#8221;][divider line_type=&#8221;Vertical Line&#8221; divider_color=&#8221;white&#8221; custom_height=&#8221;100&#8243; custom_height_tablet=&#8221;60&#8243; custom_height_phone=&#8221;50&#8243;][vc_column_text]\n<h5 style=\"text-align: center;\">UX Insight<\/h5>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;30&#8243; custom_height_tablet=&#8221;60&#8243; custom_height_phone=&#8221;50&#8243;][vc_column_text max_width=&#8221;900&#8243;]\n<h2>With time and money invested, customers are severely aware of any friction while managing orders and self-service features.<\/h2>\n<h4>Frustration and &#8216;loss aversion&#8217; can quickly mount if tasks are difficult to accomplish.<\/h4>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;30&#8243; custom_height_tablet=&#8221;60&#8243; custom_height_phone=&#8221;50&#8243;][vc_custom_heading text=&#8221;Source: Baymard Institute&#8221; 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background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;2\/3&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; enable_animation=&#8221;true&#8221; animation=&#8221;fade-in&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_custom_heading text=&#8221;Why?&#8221; font_container=&#8221;tag:h5|text_align:left|color:%23bfbfbf&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1678446996659{margin-bottom: 10px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1678447899670{padding-top: 2% !important;padding-right: 10% !important;}&#8221; max_width=&#8221;1140&#8243;]\n<h3>After the first launch, only 30% of customers were using the feature. But this allowed us to collect feedback and then group it to give us a better understanding of which direction should we take to improve the customer experience.<\/h3>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;30&#8243;][vc_custom_heading text=&#8221;Scenarios Found&#8221; font_container=&#8221;tag:h5|text_align:left|color:%23bfbfbf&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1678446399506{margin-bottom: 10px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1678447735007{padding-top: 2% !important;padding-right: 10% !important;}&#8221; max_width=&#8221;1140&#8243;]\n<ul>\n<li>I want to Manage my subscriptions<\/li>\n<li>I want to Cancel a subscription<\/li>\n<li>I want to Add a OTP product to a subscription<\/li>\n<li>I want to Add a subscription product to a subscription<\/li>\n<li>I want to Change product within a subscription<\/li>\n<li>I want to Remove product within a subscription<\/li>\n<li>I want to Rescheduling a subscription<\/li>\n<li>I want to Skip an Order<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/3&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_custom_heading text=&#8221;Goals&#8221; font_container=&#8221;tag:h5|text_align:left|color:%23bfbfbf&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1678394749700{margin-bottom: 10px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1678485580377{padding-top: 2% !important;}&#8221; max_width=&#8221;1140&#8243;]\n<h4><strong>Identify <span style=\"color: #339966;\">\ud83e\udd17 user needs<\/span> for better information hierarchy. What do users care about on a subscription plan?<\/strong><\/h4>\n<h4><strong>Reduce \ud83d\ude21 <span style=\"color: #ff0000;\">cognitive load<\/span> by deprioritizing irrelevant information.<\/strong><\/h4>\n<h4><strong>Improve compatibility with <span style=\"color: #3366ff;\">real world language<\/span> by revealing terminology issues, for example: Subscriptions vs Order \ud83d\ude2b ? &#8230;<\/strong><\/h4>\n<h4><strong>Through <span style=\"color: #808080;\">\ud83d\udecd\ufe0f competitor research <span style=\"color: #000000;\">gain a deeper understanding of the target user group and their needs, preferences, as well identify trends, patterns, and opportunities in the market.<\/span><\/span><\/strong><\/h4>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;60&#8243;][vc_custom_heading text=&#8221;UX Insight&#8221; font_container=&#8221;tag:h5|text_align:left|color:%23bfbfbf&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1678448400836{margin-bottom: 10px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1678485619670{margin-top: 30px !important;margin-bottom: 30px !important;}&#8221;]<span style=\"color: #808080;\">UX Jackob&#8217;s Law &#8211; Users spend most of their time on other sites. This means that users prefer your site to work the same was as all the other sites they already know.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#ffffff&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;0%&#8221; constrain_group_1=&#8221;yes&#8221; bottom_padding=&#8221;0%&#8221; constrain_group_2=&#8221;yes&#8221; top_padding_tablet=&#8221;10%&#8221; constrain_group_3=&#8221;yes&#8221; bottom_padding_tablet=&#8221;10%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; advanced_gradient_angle=&#8221;0&#8243; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; sticky_content=&#8221;true&#8221; sticky_content_functionality=&#8221;css&#8221; sticky_content_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; advanced_gradient_angle=&#8221;0&#8243; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; enable_animation=&#8221;true&#8221; animation=&#8221;fade-in-from-bottom&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; gradient_type=&#8221;default&#8221;][vc_row_inner column_margin=&#8221;30px&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bottom_padding=&#8221;20&#8243; top_padding_tablet=&#8221;40&#8243; bottom_padding_tablet=&#8221;0&#8243; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; centered_text=&#8221;true&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; advanced_gradient_angle=&#8221;0&#8243; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;small_desktop&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; gradient_type=&#8221;default&#8221; column_link=&#8221;#work&#8221;][divider line_type=&#8221;Vertical Line&#8221; divider_color=&#8221;black&#8221; custom_height=&#8221;100&#8243; custom_height_tablet=&#8221;60&#8243; custom_height_phone=&#8221;50&#8243;][vc_column_text]\n<h5 style=\"text-align: center;\"><span style=\"color: #000000;\">Mapping the Subscriber Experience<\/span><\/h5>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;0&#8243; bottom_padding=&#8221;8%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; advanced_gradient_angle=&#8221;0&#8243; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;straight_section&#8221; gradient_type=&#8221;default&#8221;][vc_column column_padding=&#8221;padding-2-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; enable_animation=&#8221;true&#8221; animation=&#8221;fade-in&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][image_with_animation image_url=&#8221;1454&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;Fade In&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;center&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_content&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#f5f5f5&#8243; scene_position=&#8221;center&#8221; top_padding=&#8221;4%&#8221; constrain_group_1=&#8221;yes&#8221; bottom_padding=&#8221;4%&#8221; constrain_group_2=&#8221;yes&#8221; top_padding_tablet=&#8221;10%&#8221; constrain_group_3=&#8221;yes&#8221; bottom_padding_tablet=&#8221;10%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; id=&#8221;ux-audit&#8221; advanced_gradient_angle=&#8221;0&#8243; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; sticky_content=&#8221;true&#8221; sticky_content_functionality=&#8221;css&#8221; sticky_content_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; advanced_gradient_angle=&#8221;0&#8243; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; enable_animation=&#8221;true&#8221; animation=&#8221;fade-in-from-bottom&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; gradient_type=&#8221;default&#8221;][vc_row_inner column_margin=&#8221;30px&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bottom_padding=&#8221;20&#8243; top_padding_tablet=&#8221;40&#8243; bottom_padding_tablet=&#8221;0&#8243; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; centered_text=&#8221;true&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; advanced_gradient_angle=&#8221;0&#8243; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;small_desktop&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; gradient_type=&#8221;default&#8221; column_link=&#8221;#work&#8221;][divider line_type=&#8221;Vertical Line&#8221; divider_color=&#8221;black&#8221; custom_height=&#8221;100&#8243; custom_height_tablet=&#8221;60&#8243; custom_height_phone=&#8221;50&#8243;][vc_column_text]\n<h5 style=\"text-align: center;\"><span style=\"color: #000000;\">Heuristic Review<\/span><\/h5>\n[\/vc_column_text][image_with_animation image_url=&#8221;1195&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;Fade In&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#f5f5f5&#8243; scene_position=&#8221;center&#8221; top_padding=&#8221;0&#8243; bottom_padding=&#8221;8%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; advanced_gradient_angle=&#8221;0&#8243; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;straight_section&#8221; gradient_type=&#8221;default&#8221;][vc_column column_padding=&#8221;padding-2-percent&#8221; column_padding_tablet=&#8221;no-extra-padding&#8221; column_padding_phone=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; advanced_gradient_angle=&#8221;0&#8243; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; enable_animation=&#8221;true&#8221; animation=&#8221;fade-in&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; gradient_type=&#8221;default&#8221;][vc_custom_heading text=&#8221;Findings&#8221; font_container=&#8221;tag:h5|text_align:left|color:%23bfbfbf&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1678397155093{margin-bottom: 10px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1678464087902{padding-top: 2% !important;}&#8221; max_width=&#8221;1140&#8243;]\n<h3>We found major UX heuristics, making the product\u2019s clarity and discoverability complex:<\/h3>\n<ul>\n<li>Heuristic: User Control and Freedom<\/li>\n<li>Heuristic: Visibility of system status<\/li>\n<li>Heuristic: Locational Information<\/li>\n<li>Heuristic: Terminology and Language Style<\/li>\n<li>Heuristic: System Defaults<\/li>\n<\/ul>\n<h4>As per the data, users will face accessibility issues and a substantial \ud83d\ude21 <span style=\"color: #ff0000;\">cognitive load<\/span> while using the site.<\/h4>\n<h4>Also on our research we notice that some competitors have a dedicated page that helps the onboarding and awareness \ud83e\udd11\u00a0of <span style=\"color: #339966;\">\u2018Subscribe &amp; Save\u2019<\/span>.<\/h4>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_content&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; constrain_group_9=&#8221;yes&#8221; constrain_group_10=&#8221;yes&#8221; text_color=&#8221;light&#8221; text_align=&#8221;center&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; advanced_gradient=&#8221;linear-gradient(125deg, rgb(122,149,168) 15%, rgb(122,149,168) 15%)&#8221; advanced_gradient_angle=&#8221;125&#8243; shape_divider_color=&#8221;#f0ece5&#8243; shape_divider_position=&#8221;bottom&#8221; shape_divider_height=&#8221;33%&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;straight_section&#8221; gradient_type=&#8221;advanced&#8221; advanced_gradient_display_type=&#8221;linear&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;top&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; advanced_gradient_angle=&#8221;0&#8243; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; gradient_type=&#8221;default&#8221;][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; column_margin=&#8221;none&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; constrain_group_2=&#8221;yes&#8221; left_padding_tablet=&#8221;25%&#8221; constrain_group_4=&#8221;yes&#8221; right_padding_tablet=&#8221;25%&#8221; left_padding_phone=&#8221;12%&#8221; constrain_group_6=&#8221;yes&#8221; right_padding_phone=&#8221;12%&#8221; translate_y=&#8221;-50%&#8221; translate_x=&#8221;-50%&#8221; text_align=&#8221;center&#8221; min_width_desktop=&#8221;100%&#8221; row_position=&#8221;absolute&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; top_position_desktop=&#8221;50%&#8221; left_position_desktop=&#8221;50%&#8221; zindex=&#8221;100&#8243; overflow=&#8221;visible&#8221; pointer_events=&#8221;none&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;0px&#8221; centered_text=&#8221;true&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; advanced_gradient_angle=&#8221;0&#8243; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; gradient_type=&#8221;default&#8221;][divider line_type=&#8221;Vertical Line&#8221; divider_color=&#8221;white&#8221; custom_height=&#8221;100&#8243; custom_height_tablet=&#8221;60&#8243; custom_height_phone=&#8221;50&#8243;][vc_column_text]\n<h5 style=\"text-align: center;\">Why a Heuristic Review?<\/h5>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;30&#8243; custom_height_tablet=&#8221;60&#8243; custom_height_phone=&#8221;50&#8243;][vc_column_text max_width=&#8221;900&#8243;]\n<h2>\u201860% of consumers abandon purchases due to poor user experience, costing e-commerce companies billions.\u2019<\/h2>\n<h4>A heuristic review is performed on a website to identify potential usability issues and to make recommendations for improving the user experience.<\/h4>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;30&#8243; custom_height_tablet=&#8221;60&#8243; custom_height_phone=&#8221;50&#8243;][vc_custom_heading text=&#8221;Source: Prnewswire&#8221; font_container=&#8221;tag:p|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1678442383915{margin-bottom: 10px !important;}&#8221; link=&#8221;url:https%3A%2F%2Fwww.prnewswire.co.uk%2Fnews-releases%2F60-of-consumers-abandon-purchases-due-to-poor-website-user-experience-costing-e-commerce-companies-billions-301706784.html&#8221;][\/vc_column_inner][\/vc_row_inner][carousel script=&#8221;simple_slider&#8221; simple_slider_sizing=&#8221;percentage&#8221; simple_slider_height=&#8221;70vh&#8221; simple_slider_transition_type=&#8221;slide&#8221; simple_slider_parallax=&#8221;true&#8221; simple_slider_row_bg_connect=&#8221;true&#8221; simple_slider_min_height=&#8221;800&#8243;][item simple_slider_bg_image_url=&#8221;1265&#8243; simple_slider_bg_image_position=&#8221;default&#8221; simple_slider_overlay_strength=&#8221;0.3&#8243; simple_slider_bg_image_loading=&#8221;default&#8221; title=&#8221;Item&#8221; id=&#8221;1683110339467-0&#8243; tab_id=&#8221;1683110339467-8&#8243;][vc_column_text][\/vc_column_text][\/item][item simple_slider_bg_image_url=&#8221;1023&#8243; simple_slider_bg_image_position=&#8221;default&#8221; simple_slider_overlay_strength=&#8221;0.3&#8243; simple_slider_bg_image_loading=&#8221;default&#8221; title=&#8221;Item&#8221; id=&#8221;1683110339498-8&#8243; tab_id=&#8221;1683110339499-3&#8243;][vc_column_text][\/vc_column_text][\/item][\/carousel][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#0754f9&#8243; scene_position=&#8221;center&#8221; top_padding=&#8221;8%&#8221; bottom_padding=&#8221;8%&#8221; text_color=&#8221;light&#8221; text_align=&#8221;center&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; id=&#8221;steps&#8221; row_name=&#8221;Sign Up Steps&#8221; advanced_gradient_angle=&#8221;0&#8243; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;padding-2-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;top-bottom&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; offset=&#8221;vc_col-xs-12&#8243;][nectar_highlighted_text color_type=&#8221;regular&#8221; highlight_color=&#8221;rgba(52,82,255,0.43)&#8221; style=&#8221;half_text&#8221;]\n<h1 style=\"text-align: center;\">Scoping what to solve first<\/h1>\n[\/nectar_highlighted_text][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#f5f5f5&#8243; scene_position=&#8221;center&#8221; top_padding=&#8221;4%&#8221; bottom_padding=&#8221;0&#8243; constrain_group_2=&#8221;yes&#8221; top_padding_tablet=&#8221;10%&#8221; constrain_group_3=&#8221;yes&#8221; bottom_padding_tablet=&#8221;10%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; advanced_gradient_angle=&#8221;0&#8243; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; sticky_content=&#8221;true&#8221; sticky_content_functionality=&#8221;css&#8221; sticky_content_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; advanced_gradient_angle=&#8221;0&#8243; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; enable_animation=&#8221;true&#8221; animation=&#8221;fade-in-from-bottom&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; gradient_type=&#8221;default&#8221;][vc_row_inner column_margin=&#8221;30px&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bottom_padding=&#8221;20&#8243; top_padding_tablet=&#8221;40&#8243; bottom_padding_tablet=&#8221;0&#8243; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; centered_text=&#8221;true&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; advanced_gradient_angle=&#8221;0&#8243; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;small_desktop&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; gradient_type=&#8221;default&#8221; column_link=&#8221;#work&#8221;][divider line_type=&#8221;Vertical Line&#8221; divider_color=&#8221;black&#8221; custom_height=&#8221;100&#8243; custom_height_tablet=&#8221;60&#8243; custom_height_phone=&#8221;50&#8243;][vc_column_text]\n<h5 style=\"text-align: center;\"><span style=\"color: #000000;\">How might we?<\/span><\/h5>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;top&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#f5f5f5&#8243; scene_position=&#8221;center&#8221; top_padding=&#8221;6%&#8221; bottom_padding=&#8221;0%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; id=&#8221;steps&#8221; row_name=&#8221;Sign Up Steps&#8221; advanced_gradient_angle=&#8221;0&#8243; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;top-bottom&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; advanced_gradient_angle=&#8221;0&#8243; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/3&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; offset=&#8221;vc_col-xs-12&#8243; gradient_type=&#8221;default&#8221;][vc_column_text]<span style=\"color: #808080;\">HMW<\/span>[\/vc_column_text][divider line_type=&#8221;Full Width Line&#8221; line_thickness=&#8221;1&#8243; divider_color=&#8221;default&#8221; custom_height=&#8221;40&#8243;][vc_column_text]\n<h4><strong>Present the account area<\/strong> so it&#8217;s easier to scan it?<\/h4>\n[\/vc_column_text][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/3&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]<span style=\"color: #808080;\">HMW<\/span>[\/vc_column_text][divider line_type=&#8221;Full Width Line&#8221; line_thickness=&#8221;1&#8243; divider_color=&#8221;default&#8221; custom_height=&#8221;40&#8243;][vc_column_text]\n<h4><strong>Allow users to add a product<\/strong> to a subscription (not OTP)?<\/h4>\n[\/vc_column_text][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/3&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]<span style=\"color: #808080;\">HMW<\/span>[\/vc_column_text][divider line_type=&#8221;Full Width Line&#8221; line_thickness=&#8221;1&#8243; divider_color=&#8221;default&#8221; custom_height=&#8221;40&#8243;][vc_column_text]\n<h4><strong>Allow users to add <\/strong>a OTP to a subscription?<\/h4>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;top&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#f5f5f5&#8243; scene_position=&#8221;center&#8221; top_padding=&#8221;6%&#8221; bottom_padding=&#8221;0%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; id=&#8221;steps&#8221; row_name=&#8221;Sign Up Steps&#8221; advanced_gradient_angle=&#8221;0&#8243; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;top-bottom&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; advanced_gradient_angle=&#8221;0&#8243; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/3&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; offset=&#8221;vc_col-xs-12&#8243; gradient_type=&#8221;default&#8221;][vc_column_text]<span style=\"color: #808080;\">HMW<\/span>[\/vc_column_text][divider line_type=&#8221;Full Width Line&#8221; line_thickness=&#8221;1&#8243; divider_color=&#8221;default&#8221; custom_height=&#8221;40&#8243;][vc_column_text]\n<h4><strong>Allow users to change <\/strong>product within subscription?<\/h4>\n[\/vc_column_text][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/3&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]<span style=\"color: #808080;\">HMW<\/span>[\/vc_column_text][divider line_type=&#8221;Full Width Line&#8221; line_thickness=&#8221;1&#8243; divider_color=&#8221;default&#8221; custom_height=&#8221;40&#8243;][vc_column_text]\n<h4><strong>Avoid users missing<\/strong> how to cancel?<\/h4>\n[\/vc_column_text][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/3&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]<span style=\"color: #808080;\">HMW<\/span>[\/vc_column_text][divider line_type=&#8221;Full Width Line&#8221; line_thickness=&#8221;1&#8243; divider_color=&#8221;default&#8221; custom_height=&#8221;40&#8243;][vc_column_text]\n<h4><strong>Allow users to take<\/strong> one product out of subscription?<\/h4>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#f5f5f5&#8243; scene_position=&#8221;center&#8221; top_padding=&#8221;2%&#8221; bottom_padding=&#8221;4%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; id=&#8221;steps&#8221; row_name=&#8221;Sign Up Steps&#8221; advanced_gradient_angle=&#8221;0&#8243; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;padding-2-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;top-bottom&#8221; 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image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#f5f5f5&#8243; scene_position=&#8221;center&#8221; top_padding=&#8221;0&#8243; bottom_padding=&#8221;4%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; id=&#8221;steps&#8221; row_name=&#8221;Sign Up Steps&#8221; advanced_gradient_angle=&#8221;0&#8243; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;padding-2-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;top-bottom&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; offset=&#8221;vc_col-xs-12&#8243;][vc_custom_heading text=&#8221;UX Insight&#8221; font_container=&#8221;tag:h5|text_align:left|color:%23bfbfbf&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1678448400836{margin-bottom: 10px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1679070458052{margin-top: 30px !important;margin-bottom: 30px !important;}&#8221;]<span style=\"color: #808080;\">&#8220;How might we&#8221; questions are a valuable tool for UX designers because they encourage creativity, empathy, and a user-centered approach to problem-solving. <\/span><\/p>\n<p><span style=\"color: #808080;\">They help designers to generate new ideas, stay focused on user needs, and ultimately create more effective and satisfying user experiences and are a common technique used in UX to generate ideas and solutions to design challenges.<br \/>\n<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#0754f9&#8243; scene_position=&#8221;center&#8221; top_padding=&#8221;8%&#8221; bottom_padding=&#8221;8%&#8221; text_color=&#8221;light&#8221; text_align=&#8221;center&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; id=&#8221;ideating&#8221; row_name=&#8221;Sign Up Steps&#8221; advanced_gradient_angle=&#8221;0&#8243; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;padding-2-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;top-bottom&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; offset=&#8221;vc_col-xs-12&#8243;][nectar_highlighted_text color_type=&#8221;regular&#8221; highlight_color=&#8221;rgba(52,82,255,0.43)&#8221; style=&#8221;half_text&#8221;]\n<h1 style=\"text-align: center;\">Ideating<\/h1>\n[\/nectar_highlighted_text][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;4%&#8221; bottom_padding=&#8221;0&#8243; constrain_group_2=&#8221;yes&#8221; top_padding_tablet=&#8221;10%&#8221; constrain_group_3=&#8221;yes&#8221; bottom_padding_tablet=&#8221;10%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; advanced_gradient_angle=&#8221;0&#8243; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; sticky_content=&#8221;true&#8221; sticky_content_functionality=&#8221;css&#8221; sticky_content_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; advanced_gradient_angle=&#8221;0&#8243; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; enable_animation=&#8221;true&#8221; animation=&#8221;fade-in-from-bottom&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; gradient_type=&#8221;default&#8221;][vc_row_inner column_margin=&#8221;30px&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bottom_padding=&#8221;20&#8243; top_padding_tablet=&#8221;40&#8243; bottom_padding_tablet=&#8221;0&#8243; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; centered_text=&#8221;true&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; advanced_gradient_angle=&#8221;0&#8243; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;small_desktop&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; gradient_type=&#8221;default&#8221; column_link=&#8221;#work&#8221;][divider line_type=&#8221;Vertical Line&#8221; divider_color=&#8221;black&#8221; custom_height=&#8221;100&#8243; custom_height_tablet=&#8221;60&#8243; custom_height_phone=&#8221;50&#8243;][vc_column_text]\n<h5 style=\"text-align: center;\"><span style=\"color: #000000;\">Our Design Sprint<\/span><\/h5>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;top&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#ffffff&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;2%&#8221; bottom_padding=&#8221;6%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; row_name=&#8221;Sign Up Steps&#8221; advanced_gradient_angle=&#8221;0&#8243; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;top-bottom&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; advanced_gradient_angle=&#8221;0&#8243; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;10\/12&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; offset=&#8221;vc_col-xs-12&#8243; gradient_type=&#8221;default&#8221;][vc_column_text]\n<h3>2x \ud83e\udd14 Strategy Workshops<\/h3>\n<p>We called them &#8216;Stories, Hypotheses &amp; Problems Workshop&#8217; as they&#8217;re essentially &#8216;strategy stuff&#8217; with the purpose of identifying a &#8216;problem space&#8217; that is worth solving. We would like for this to be intro to clients as relevant \/ possible.[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;60&#8243;][vc_column_text]\n<h3>1x \ud83e\udd1d Co-Design Workhop<\/h3>\n<p>The purpose of this ideation meeting was to generate ideas together with stakeholders based on the research we collected and from them on create a scope of future work. We invited the PM, 3x E-Commerce Solutions Specialist<strong>,<\/strong> a Head of UX together with 3x Client Stakeholders. To be able to manage everyone&#8217;s time we adapted the 5-day Design Sprint format to a 1-day split into 2 periods of 2.30hrs. The session was facilitated by our Product Director.<\/p>\n<p>Our aim was to co-create and get everyone&#8217;s input from all the different specialty angles in order to create a prototype that would cover\u00a0<strong>discoverability<\/strong>\u00a0<strong>and the improvements needed based on the research so far.<\/strong><\/p>\n<p><strong>The workshop agenda included:<\/strong><\/p>\n<ul>\n<li>What is co-design?<\/li>\n<li>Research playback<\/li>\n<li>Inspiration wall<\/li>\n<li>HMWs<\/li>\n<li>Concept sketching<\/li>\n<li>Prioritising Key Decisions<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;2\/12&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_content&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; constrain_group_9=&#8221;yes&#8221; constrain_group_10=&#8221;yes&#8221; text_color=&#8221;light&#8221; text_align=&#8221;center&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; advanced_gradient=&#8221;linear-gradient(125deg, rgb(122,149,168) 15%, rgb(122,149,168) 15%)&#8221; advanced_gradient_angle=&#8221;125&#8243; shape_divider_color=&#8221;#f0ece5&#8243; shape_divider_position=&#8221;bottom&#8221; shape_divider_height=&#8221;33%&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;straight_section&#8221; gradient_type=&#8221;advanced&#8221; advanced_gradient_display_type=&#8221;linear&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;top&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; advanced_gradient_angle=&#8221;0&#8243; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; gradient_type=&#8221;default&#8221;][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; column_margin=&#8221;none&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; constrain_group_2=&#8221;yes&#8221; left_padding_tablet=&#8221;25%&#8221; constrain_group_4=&#8221;yes&#8221; right_padding_tablet=&#8221;25%&#8221; left_padding_phone=&#8221;12%&#8221; constrain_group_6=&#8221;yes&#8221; right_padding_phone=&#8221;12%&#8221; translate_y=&#8221;-50%&#8221; translate_x=&#8221;-50%&#8221; text_align=&#8221;center&#8221; min_width_desktop=&#8221;100%&#8221; row_position=&#8221;absolute&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; top_position_desktop=&#8221;50%&#8221; left_position_desktop=&#8221;50%&#8221; zindex=&#8221;100&#8243; overflow=&#8221;visible&#8221; pointer_events=&#8221;none&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;0px&#8221; centered_text=&#8221;true&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; advanced_gradient_angle=&#8221;0&#8243; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; gradient_type=&#8221;default&#8221;][divider line_type=&#8221;Vertical Line&#8221; divider_color=&#8221;white&#8221; custom_height=&#8221;100&#8243; custom_height_tablet=&#8221;60&#8243; custom_height_phone=&#8221;50&#8243;][vc_column_text]\n<h5 style=\"text-align: center;\">Why Co-Design?<\/h5>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;30&#8243; custom_height_tablet=&#8221;60&#8243; custom_height_phone=&#8221;50&#8243;][vc_column_text max_width=&#8221;900&#8243;]\n<h2>Co-design workshops are important to align stakeholders because they promote collaboration, shared understanding, empathy, ownership, and efficiency in the design process.<\/h2>\n<h4>By involving stakeholders in the design process, designers can create more effective and user-centered products or services.<\/h4>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;30&#8243; 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border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; gradient_type=&#8221;default&#8221; column_link=&#8221;#work&#8221;][divider line_type=&#8221;Vertical Line&#8221; divider_color=&#8221;black&#8221; custom_height=&#8221;100&#8243; custom_height_tablet=&#8221;60&#8243; custom_height_phone=&#8221;50&#8243;][vc_column_text]\n<h5 style=\"text-align: center;\"><span style=\"color: #000000;\">\u00a0Post Design Sprint<\/span><\/h5>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;6%&#8221; bottom_padding=&#8221;10%&#8221; left_padding_tablet=&#8221;8%&#8221; 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overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; gradient_type=&#8221;default&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221; min_width=&#8221;47vh&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;5px&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; enable_animation=&#8221;true&#8221; animation=&#8221;fade-in-from-bottom&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; enable_border_animation=&#8221;true&#8221;][vc_column_text css_animation=&#8221;none&#8221; css=&#8221;.vc_custom_1682000824116{margin-bottom: 20px !important;}&#8221; max_width=&#8221;900&#8243;]\n<h3>What&#8217;s \ud83d\udea8 <span style=\"color: #ff0000;\">priority<\/span> vs what can be done later<\/h3>\n<h4>After a very productive Sprint we had a good number of ideas and business requirements, but we had to narrow it down once again (diverging &amp; converging), so the entire team agreed where each solution would fall on an Impact VS Effort matrix. We decided to focus on:<\/h4>\n<ul>\n<li>Subscriptions frequency only at sub level<\/li>\n<li>Not editable sumaries<\/li>\n<li>Add-ons<\/li>\n<li>Reorder attribute on orders<\/li>\n<li>&#8216;Deliveries&#8217; rather than subs\/orders<\/li>\n<li>Personalise Homepage<\/li>\n<li>Getting to account area \/ subs faster<\/li>\n<li>10% Off vs Free Delivery<\/li>\n<li>Helping the customer merge subscriptions<\/li>\n<li>New loading view (hide cancelled)<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; 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full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#0754f9&#8243; scene_position=&#8221;center&#8221; top_padding=&#8221;8%&#8221; bottom_padding=&#8221;8%&#8221; text_color=&#8221;light&#8221; text_align=&#8221;center&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; id=&#8221;steps&#8221; row_name=&#8221;Sign Up Steps&#8221; advanced_gradient_angle=&#8221;0&#8243; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;padding-2-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;top-bottom&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; offset=&#8221;vc_col-xs-12&#8243;][nectar_highlighted_text color_type=&#8221;regular&#8221; highlight_color=&#8221;rgba(52,82,255,0.43)&#8221; style=&#8221;half_text&#8221;]\n<h1 style=\"text-align: center;\">Explore &amp; Play<\/h1>\n[\/nectar_highlighted_text][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; 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column_link_target=&#8221;_self&#8221; advanced_gradient_angle=&#8221;0&#8243; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;small_desktop&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; gradient_type=&#8221;default&#8221; column_link=&#8221;#work&#8221;][divider line_type=&#8221;Vertical Line&#8221; divider_color=&#8221;black&#8221; custom_height=&#8221;100&#8243; custom_height_tablet=&#8221;60&#8243; custom_height_phone=&#8221;50&#8243;][vc_column_text]\n<h5 style=\"text-align: center;\"><span style=\"color: #000000;\">Early Designs<\/span><\/h5>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; 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sticky_content_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; advanced_gradient_angle=&#8221;0&#8243; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; enable_animation=&#8221;true&#8221; animation=&#8221;fade-in-from-bottom&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; gradient_type=&#8221;default&#8221;][vc_row_inner column_margin=&#8221;30px&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; 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background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; gradient_type=&#8221;default&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221; min_width=&#8221;47vh&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;5px&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; enable_animation=&#8221;true&#8221; animation=&#8221;fade-in-from-bottom&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; enable_border_animation=&#8221;true&#8221;][vc_custom_heading text=&#8221;Refining User Flows&#8221; font_container=&#8221;tag:h5|text_align:left|color:%23bfbfbf&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1681311807637{margin-bottom: 10px !important;}&#8221;][vc_column_text css_animation=&#8221;none&#8221; css=&#8221;.vc_custom_1681728627950{margin-bottom: 20px !important;}&#8221;]\n<h4>We&#8217;re all about making the user journey smooth and easy \ud83e\udd17, cutting out any unnecessary hurdles and making sure users can achieve their goals with ease.<\/h4>\n<h4>We&#8217;ll keep tweaking and improving to make the experience seamless and enjoyable. It&#8217;s been a team effort, with everyone&#8217;s input and insights coming together to align and converge towards our \ud83c\udfaf goal.<\/h4>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#0754f9&#8243; scene_position=&#8221;center&#8221; top_padding=&#8221;8%&#8221; bottom_padding=&#8221;8%&#8221; text_color=&#8221;light&#8221; text_align=&#8221;center&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; row_name=&#8221;Sign Up Steps&#8221; advanced_gradient_angle=&#8221;0&#8243; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;padding-2-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;top-bottom&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; offset=&#8221;vc_col-xs-12&#8243;][nectar_highlighted_text color_type=&#8221;regular&#8221; highlight_color=&#8221;rgba(52,82,255,0.43)&#8221; style=&#8221;half_text&#8221;]\n<h1 style=\"text-align: center;\">UI Design<\/h1>\n[\/nectar_highlighted_text][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#f5f5f5&#8243; bg_image=&#8221;1566&#8243; bg_position=&#8221;left top&#8221; background_image_loading=&#8221;default&#8221; bg_repeat=&#8221;no-repeat&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;2%&#8221; bottom_padding=&#8221;4%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; id=&#8221;steps&#8221; row_name=&#8221;Sign Up Steps&#8221; advanced_gradient_angle=&#8221;0&#8243; overlay_strength=&#8221;0.3&#8243; 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column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; offset=&#8221;vc_col-xs-12&#8243;][vc_row_inner column_margin=&#8221;30px&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bottom_padding=&#8221;20&#8243; top_padding_tablet=&#8221;40&#8243; bottom_padding_tablet=&#8221;0&#8243; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; centered_text=&#8221;true&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; advanced_gradient_angle=&#8221;0&#8243; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;small_desktop&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; gradient_type=&#8221;default&#8221; column_link=&#8221;#work&#8221;][divider line_type=&#8221;Vertical Line&#8221; divider_color=&#8221;black&#8221; custom_height=&#8221;100&#8243; custom_height_tablet=&#8221;60&#8243; custom_height_phone=&#8221;50&#8243;][vc_column_text]\n<h5 style=\"text-align: center;\"><span style=\"color: #000000;\">Hi-fi Mockups<\/span><\/h5>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner content_placement=&#8221;bottom&#8221; column_margin=&#8221;none&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bottom_padding_phone=&#8221;4%&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221; css=&#8221;.vc_custom_1680780251511{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}&#8221;][vc_column_inner column_padding=&#8221;padding-1-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; advanced_gradient_angle=&#8221;0&#8243; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; offset=&#8221;vc_col-xs-12&#8243; gradient_type=&#8221;default&#8221;][vc_column_text css=&#8221;.vc_custom_1681742882851{margin-top: 30px !important;margin-bottom: 30px !important;}&#8221;]\n<h3 class=\"margin-bottom margin-xlarge\">Some \ud83d\ude43 iterations later&#8230;<\/h3>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1682000482943{padding-right: 10% !important;}&#8221;]\n<h4>Once we finalized the two journeys \ud83e\udd17 for deliveries and subscriptions flows, along with a cross-sell section plus FAQ, I proceeded to design the mockups in Figma. Our plan was to conduct remote prototype testing with a select group of our customers.<\/h4>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;80px&#8221;][image_with_animation image_url=&#8221;1638&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;Fade In&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;center&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221;][vc_column_text css=&#8221;.vc_custom_1681741521576{margin-top: 30px !important;margin-bottom: 30px !important;}&#8221;]\n<h4 class=\"margin-bottom margin-xlarge\">Despite some initial \ud83d\ude1b bumps in the road during the Explore &amp; Play design process, we made sure the final mockups rocked with \ud83d\ude0e user-centric solutions (Laws of UX) that create an intuitive and visually awesome interface, boosting the overall user experience. Now it&#8217;s ready for some kick-ass user testing!<\/h4>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#0754f9&#8243; scene_position=&#8221;center&#8221; top_padding=&#8221;8%&#8221; bottom_padding=&#8221;8%&#8221; text_color=&#8221;light&#8221; text_align=&#8221;center&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; row_name=&#8221;Sign Up Steps&#8221; advanced_gradient_angle=&#8221;0&#8243; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;padding-2-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;top-bottom&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; offset=&#8221;vc_col-xs-12&#8243;][nectar_highlighted_text color_type=&#8221;regular&#8221; highlight_color=&#8221;rgba(52,82,255,0.43)&#8221; style=&#8221;half_text&#8221;]\n<h1 style=\"text-align: center;\">Takeaways<\/h1>\n[\/nectar_highlighted_text][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;top&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#f5f5f5&#8243; scene_position=&#8221;center&#8221; top_padding=&#8221;6%&#8221; bottom_padding=&#8221;8%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; row_name=&#8221;Sign Up Steps&#8221; advanced_gradient_angle=&#8221;0&#8243; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;top-bottom&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; advanced_gradient_angle=&#8221;0&#8243; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; offset=&#8221;vc_col-xs-12&#8243; gradient_type=&#8221;default&#8221;][vc_column_text]\n<h3>So, \ud83e\udd14 what did we learn?<\/h3>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<h4>Understanding the reasons behind user churn, we targeted acessibility and user psychology to tailor the unique needs of this demographics, ultimately \ud83e\udd1e enhancing the usability and overall user experience of this subscription product.<\/h4>\n<\/li>\n<\/ul>\n<ul>\n<li>\n<h4>Project is still in progress, and other features are in the roadmap backlog to be implemented with our remaining designer and PMs making continuous tweaks as our team navigates downsizing and the changes brought on by revenue loss on other client projects and the overall economy.<\/h4>\n<\/li>\n<\/ul>\n<ul>\n<li>\n<h4>Next steps would involve iterating on the second round of user testing, taking into consideration any tech constraints, and refining the high-fidelity prototype to make it \ud83d\udc4c production-ready.<\/h4>\n<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#f5f5f5&#8243; scene_position=&#8221;center&#8221; top_padding=&#8221;0&#8243; bottom_padding=&#8221;4%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; id=&#8221;steps&#8221; row_name=&#8221;Sign Up Steps&#8221; disable_element=&#8221;yes&#8221; advanced_gradient_angle=&#8221;0&#8243; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;padding-2-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;top-bottom&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/12&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; offset=&#8221;vc_col-xs-12&#8243;][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;10\/12&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;.vc_custom_1678363672805{margin-top: 30px !important;margin-bottom: 30px !important;}&#8221;]\n<h1>\ud83e\udde0 Common heuristics in product design<\/h1>\n<p>Human beings use psychological tactics and biases to get to decisions quickly. These mental shortcuts are called\u00a0<a href=\"https:\/\/click.convertkit-mail2.com\/8ku323n68dcoh057xrqak\/wnh2hghrzdm4v4hl\/aHR0cHM6Ly93d3cuYW1hem9uLmNvbS9UaGlua2luZy1GYXN0LVNsb3ctRGFuaWVsLUthaG5lbWFuL2RwLzAzNzQ1MzM1NTU=\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/click.convertkit-mail2.com\/8ku323n68dcoh057xrqak\/wnh2hghrzdm4v4hl\/aHR0cHM6Ly93d3cuYW1hem9uLmNvbS9UaGlua2luZy1GYXN0LVNsb3ctRGFuaWVsLUthaG5lbWFuL2RwLzAzNzQ1MzM1NTU%3D&amp;source=gmail&amp;ust=1678440928924000&amp;usg=AOvVaw1LpE2woRGS8Yus647Q3Kel\">heuristics<\/a>. We use heuristics in everyday life, but we especially like using them with software.<\/p>\n<p>Let\u2019s take a look at some of the most common heuristics that people who are using software employ.<\/p>\n<p><strong>Satisficing<\/strong><\/p>\n<p>A combination of the words \u201csatisfy\u201d and \u201csuffice.\u201d It means to\u00a0<a href=\"https:\/\/click.convertkit-mail2.com\/8ku323n68dcoh057xrqak\/reh8hohq8pk7vvh6\/aHR0cHM6Ly93d3cubm5ncm91cC5jb20vYXJ0aWNsZXMvc2F0aXNmaWNpbmcv\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/click.convertkit-mail2.com\/8ku323n68dcoh057xrqak\/reh8hohq8pk7vvh6\/aHR0cHM6Ly93d3cubm5ncm91cC5jb20vYXJ0aWNsZXMvc2F0aXNmaWNpbmcv&amp;source=gmail&amp;ust=1678440928924000&amp;usg=AOvVaw0sy9N0IkgOmMpGN44rssQb\">settle for the first reasonable option you find<\/a>, without considering the whole set of possibilities. We don\u2019t look for the right answer\u2014we look for whatever is good enough.<\/p>\n<p><em>Application<\/em>: Users make quick and dirty scans. When they come across something that refers even a little to what they&#8217;ve come for, they instinctively click it.<\/p>\n<p><strong>Loss Aversion<\/strong><\/p>\n<p>\u200b<a href=\"https:\/\/click.convertkit-mail2.com\/8ku323n68dcoh057xrqak\/08hwh9hm84nxwkip\/aHR0cHM6Ly9jaXRlc2VlcnguaXN0LnBzdS5lZHUvdmlld2RvYy9zdW1tYXJ5P2RvaT0xMC4xLjEuMzIwLjg3Njk=\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/click.convertkit-mail2.com\/8ku323n68dcoh057xrqak\/08hwh9hm84nxwkip\/aHR0cHM6Ly9jaXRlc2VlcnguaXN0LnBzdS5lZHUvdmlld2RvYy9zdW1tYXJ5P2RvaT0xMC4xLjEuMzIwLjg3Njk%3D&amp;source=gmail&amp;ust=1678440928924000&amp;usg=AOvVaw3V3D6GtjBNnKEVCkxkozPq\">Losses loom larger than gains<\/a>\u00a0in our minds. It is thought that the pain of losing is about twice as powerful as the pleasure of gaining. We put in more work and take more risks to avoid losses than we do to make gains. Part of\u00a0<a href=\"https:\/\/click.convertkit-mail2.com\/8ku323n68dcoh057xrqak\/8ghqhohg48w3p5hl\/aHR0cHM6Ly93d3cubm5ncm91cC5jb20vYXJ0aWNsZXMvcHJvc3BlY3QtdGhlb3J5Lw==\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/click.convertkit-mail2.com\/8ku323n68dcoh057xrqak\/8ghqhohg48w3p5hl\/aHR0cHM6Ly93d3cubm5ncm91cC5jb20vYXJ0aWNsZXMvcHJvc3BlY3QtdGhlb3J5Lw%3D%3D&amp;source=gmail&amp;ust=1678440928924000&amp;usg=AOvVaw1F6ddleifluAk_QTFC3XBV\">Prospect Theory<\/a>.<\/p>\n<p><em>Application<\/em>: Users will go to great lengths to avoid something that&#8217;s potentially negative, or that could cause them to lose what they already have.<\/p>\n<p><strong>Availability<\/strong><\/p>\n<p>\u200b<a href=\"https:\/\/click.convertkit-mail2.com\/8ku323n68dcoh057xrqak\/vqh3hrhn56m43nfw\/aHR0cHM6Ly93d3cubm5ncm91cC5jb20vdmlkZW9zL2F2YWlsYWJpbGl0eS1oZXVyaXN0aWMv\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/click.convertkit-mail2.com\/8ku323n68dcoh057xrqak\/vqh3hrhn56m43nfw\/aHR0cHM6Ly93d3cubm5ncm91cC5jb20vdmlkZW9zL2F2YWlsYWJpbGl0eS1oZXVyaXN0aWMv&amp;source=gmail&amp;ust=1678440928924000&amp;usg=AOvVaw0qCJhThD-Dt-f-6bpebZrH\">People draw conclusions based on what comes to mind immediately<\/a>. We give a lot of importance to things that we recall quickly and things we can already see right in front of us.<\/p>\n<p><em>Application<\/em>: If a user needs to make a decision on a page, what&#8217;s right in front of them? What can they recall quickly from other pages? What do they notice first?<\/p>\n<p><strong>Decision Fatigue<\/strong><\/p>\n<p>Making a lot of decisions\u00a0<a href=\"https:\/\/click.convertkit-mail2.com\/8ku323n68dcoh057xrqak\/l2hehmhogpq4v3ig\/aHR0cHM6Ly9hcmNoaXZlLm9yZy9kZXRhaWxzL3BzeWNob2xvZ3lvZmVjb24wMDAwdW5zZS9tb2RlLzJ1cA==\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/click.convertkit-mail2.com\/8ku323n68dcoh057xrqak\/l2hehmhogpq4v3ig\/aHR0cHM6Ly9hcmNoaXZlLm9yZy9kZXRhaWxzL3BzeWNob2xvZ3lvZmVjb24wMDAwdW5zZS9tb2RlLzJ1cA%3D%3D&amp;source=gmail&amp;ust=1678440928924000&amp;usg=AOvVaw0NNU8TKGFOtaKeDhRBIQDx\">lowers a person\u2019s ability to make rational ones<\/a>. It\u2019s also exhausting.<\/p>\n<p><em>Application<\/em>: If a user is forced to make decision after decision after decision, they&#8217;ll eventually start making sub-optimal choices&#8230; or give up entirely.<\/p>\n<p><strong>Reference Dependence<\/strong><\/p>\n<p>Human beings do not have an innate way to determine absolute value. So\u00a0<a href=\"https:\/\/click.convertkit-mail2.com\/8ku323n68dcoh057xrqak\/m2h7h5horx2903fl\/aHR0cHM6Ly93d3cudXhtYXR0ZXJzLmNvbS9tdC9hcmNoaXZlcy8yMDExLzAxL3RoZS1wb3dlci1vZi1jb21wYXJpc29uLWhvdy1pdC1hZmZlY3RzLWRlY2lzaW9uLW1ha2luZy5waHA=\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/click.convertkit-mail2.com\/8ku323n68dcoh057xrqak\/m2h7h5horx2903fl\/aHR0cHM6Ly93d3cudXhtYXR0ZXJzLmNvbS9tdC9hcmNoaXZlcy8yMDExLzAxL3RoZS1wb3dlci1vZi1jb21wYXJpc29uLWhvdy1pdC1hZmZlY3RzLWRlY2lzaW9uLW1ha2luZy5waHA%3D&amp;source=gmail&amp;ust=1678440928924000&amp;usg=AOvVaw2vn9Y-JvteGQPtwXppcr6S\">we assign value by comparing one thing to another<\/a>. We make judgments in relative rather than absolute terms.<\/p>\n<p><em>Application<\/em>: In a set of choices in an interface, how the options relate to each other will determine what the user will do.<\/p>\n<p><strong>Status Quo Bias<\/strong><\/p>\n<p>Unless there\u2019s a compelling incentive,\u00a0<a href=\"https:\/\/click.convertkit-mail2.com\/8ku323n68dcoh057xrqak\/dpheh0hq3xdkw8sl\/aHR0cHM6Ly93d3cubm5ncm91cC5jb20vYXJ0aWNsZXMvdGhlLXBvd2VyLW9mLWRlZmF1bHRzLw==\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/click.convertkit-mail2.com\/8ku323n68dcoh057xrqak\/dpheh0hq3xdkw8sl\/aHR0cHM6Ly93d3cubm5ncm91cC5jb20vYXJ0aWNsZXMvdGhlLXBvd2VyLW9mLWRlZmF1bHRzLw%3D%3D&amp;source=gmail&amp;ust=1678440928924000&amp;usg=AOvVaw0CVm-5zTGnYUX99cHmnXGa\">people are more likely to stick to the default<\/a>. In other words, we tend not to change the established situation.<\/p>\n<p><em>Application<\/em>: This explains, for example, why users rarely take advantage of fancy customization features or change default settings.<\/p>\n<p><strong>Hick&#8217;s Law<\/strong><\/p>\n<p>The number of stimuli present\u00a0<a href=\"https:\/\/click.convertkit-mail2.com\/8ku323n68dcoh057xrqak\/e0hph7hkxzmew4a7\/aHR0cHM6Ly9sYXdzb2Z1eC5jb20vaGlja3MtbGF3\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/click.convertkit-mail2.com\/8ku323n68dcoh057xrqak\/e0hph7hkxzmew4a7\/aHR0cHM6Ly9sYXdzb2Z1eC5jb20vaGlja3MtbGF3&amp;source=gmail&amp;ust=1678440928924000&amp;usg=AOvVaw1v6sJlFAWANQGBBs_kgXDL\">influences the time and effort required to make a decision<\/a>.<\/p>\n<p><em>Application<\/em>: When users come across a situation with too many options, sometimes they&#8217;ll try to bypass the unpleasantness of Hick&#8217;s Law by hastily making\u00a0<em>any<\/em> decision.[\/vc_column_text][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/12&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#ffffff&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;4%&#8221; bottom_padding=&#8221;0&#8243; constrain_group_2=&#8221;yes&#8221; top_padding_tablet=&#8221;10%&#8221; constrain_group_3=&#8221;yes&#8221; bottom_padding_tablet=&#8221;10%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; advanced_gradient_angle=&#8221;0&#8243; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221;&#8230;<\/p>\n","protected":false},"author":1,"featured_media":1613,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-947","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"http:\/\/urbanfu.com\/ux\/wp-json\/wp\/v2\/pages\/947","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/urbanfu.com\/ux\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/urbanfu.com\/ux\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/urbanfu.com\/ux\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/urbanfu.com\/ux\/wp-json\/wp\/v2\/comments?post=947"}],"version-history":[{"count":640,"href":"http:\/\/urbanfu.com\/ux\/wp-json\/wp\/v2\/pages\/947\/revisions"}],"predecessor-version":[{"id":1871,"href":"http:\/\/urbanfu.com\/ux\/wp-json\/wp\/v2\/pages\/947\/revisions\/1871"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/urbanfu.com\/ux\/wp-json\/wp\/v2\/media\/1613"}],"wp:attachment":[{"href":"http:\/\/urbanfu.com\/ux\/wp-json\/wp\/v2\/media?parent=947"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}