‘User-centric approach to problem solving leads to differentiation and a competitive advantage.’
Why a UCD process? It helps a lot, because the designer needs structure and guidance to understand the problem and create the best solution for the user.
Discover
Problem exploration
Competitive Benchmarking
Analytics
User Journey
Define
Synthesizing Research
Customer archetypes
Product Requirements
Hypothesis Statements
Develop
Ideation Workshop
User Flows
Wireframes
Prototypes
User Testing
Design Review
Deliver
High Fidelity UI
Design Review
Assets & Documentation
QA
I’m João — a portuguese designer with 22 years of experience in digital and graphic design.
I’m a all-round creative designer now with a full emphasis on all things digital.
I’m a versatile designer with an open mind which allows me to successfully engage in a wide range of fields. I dabble in several technologies and I’m used to dealing with ideas, concepts and layouts ranging from the initial requirements capture all the way through final implementation.
I aim to design solutions as simple, intuitive and accessible to the User and their needs.
Experience
Most recently in London I worked for 5 years as a UI/UX Designer at Spacebar Media now named Rank Interactive. Previously in Lisbon, I was a freelance Web Designer for 6 years working for a few digital agencies and with several personal clients. Before that, 9 years as a Graphic Designer at Brand Lovers, a top agency based now in Maputo.
Education
IADE Creative University
BA Graphic Design
1995–1999
Flag Academy
Front-End Web Developer
2014
CourseraGoogle UX Design
Google UX Design
2022 (ongoing)